In this review, find out what’s inside the Wealth Activator Code written by Alex Maxwell, and how you can affect your genes, but not by reading this …
Verdict: Wealth Activator Code is a 195 page book that claims to teach you how to use epigenetics to turn on your wealth genes and attract riches. The book does contain information that is related to improving your financial situation, such as building your intelligence and many other exercises, but most of them aren’t directly related to affecting your genes.
If it’s your very first time reading a self-improvement book, this book may offer you knowledge. But if you’re already familiar with training your mindset, knowing your strengths, and other methods, then you probably won’t find anything new in this book.
What is Wealth Activator Code?
It’s a book that claims to provide information about using epigenetics, or “turning on our wealth genes,” to help us become a successful and wealthy person. It’s a 195 page e-book, consisting of seven chapters that aim to give you a roadmap to “program your wealth DNA.”
You can download the book from the official site at: http://wealthactivatorcode.com/
The seven chapters are as follows:
Chapter 1: How Do Wealth Genes Work?
Chapter 2: Discovering Your Key Wealth Genes
Chapter 3: Identifying Your Most Influential Wealth Dna Code
Chapter 4: Epigenetially Programming Your Wealth Dna Code
Chapter 5: Creating A Wealth Dna Code Plan
Chapter 6: How To Overcome Your Past Failures And ‘Bad Genes’
Chapter 7: Biographies & Autobiographies Of The Wealthiest People
Other than the book, if you decide to buy it, you also get three bonuses:
- The Wealth Activator Code – 30 Day Plan and Planner, a 32-page workbook that gives you exercises to improve your finances
- 17 Traits of Wealth Titans, a 25-page book that talks about the characteristics of wealthy people
- Millionaire’s Seed Money, a 23-page book that gives advice on how to raise funds for a business
Who is Alex Maxwell?
Alex Maxwell is the author of this book, but it seems Alex is a pen-name or a persona created to promote Wealth Activator Code. It’s not a weird choice to use a pen-name, as many other similar books or programs use personas too. That said, I prefer programs that have real persons behind them, such as Bob Proctor, Sonia Ricotti, Christie Sheldon, and others I’ve written about on this site.
The downside to using a pen-name is that we, as the reader, can’t confirm whether the experiences the author says are true or not. We don’t know if Alex’s story about discovering epigenetics is true, or if it’s a fictional story made for the purpose of promoting this book.
Regardless, with other programs, the use of pen-names don’t affect the message inside the book. However, Alex’s personal experience using epigenetics would be valuable information for us, so sharing that information (that isn’t in the book, by the way) would have been a good idea.
How Does It Work?
The sales video claims that we can “turn on our wealth genes” using epigenetics to become wealthy. These genes are dormant and can be turned on if we have the right knowledge. People who have these genes turned on become very rich people, such as Donald Trump, the book says.
That said, the book doesn’t actually go through any epigenetic methods, or explains how the genes are affected. It rarely citates any studies or experiments that support how our thinking, actions, and environment affect the gene expression that in turn affects the results we can achieve.
What the book does give is information that you’ve probably read or studied from another source. For example, in the second chapter “Discovering Your Key Wealth Genes,” the author writes about the important “genes” that affect wealth, such as intelligence.
Hm? Intelligence is a gene? If we follow the author’s method of naming, we discover that the other “wealth genes” include, but not limited to: ambition, work ethic, willpower, courage and taking risks, creativity, and other characteristics that you probably know are related to success.
There is no information about affecting our genes, in terms of the adenine, guanine, thymine, and cytosine that make up DNA, which make up our genes. Other than borrowing the term epigenetics in the sales video, the author doesn’t dive into it at all in the chapters of the book.
Another example is in the third chapter about “Identifying Your Most Influential Wealth DNA Code,” the author guides us to do SWOT analysis of our strengths and weaknesses.
If you don’t know, SWOT stands for Strength, Weakness, Opportunity, and Threat, a valid and popular model to analyze what resources we have and what we should do in a given situation. However, I’m not sure if this method can be said as a way to identify “wealth genes” in terms of chromosomes and other biological traits that affect our wealth.
The fourth chapter, “Epigenetically Programming Your Wealth DNA Code,” talks about how we can affect the factors that influence our “wealth DNA,” including our environment, to which the author recommends us to get rid of clutter, post affirmation notes, and try Feng Shui, among others.
This advice isn’t wrong, it’s actually good if you implement it properly, but it’s not the genetics based science and method that the name epigenetics implies. The title can stay the same, Wealth Activator Code, but I think it would be better without the usage of the word epigenetics.
Can You Really Affect Your Wealth Genes?
The answer is yes!
But, strangely enough, you won’t see that reading this book. I did a search and found an article that cites a study where meditation is shown to affect (maintain) the telomere length of chromosomes. Short telomere lengths are known to lead to diseases such as cancer.
The length of these telomeres actually do determine whether certain gene expressions are turned on or off. Keeping your telomeres long and healthy affect your psychological stress levels, which is definitely a factor that influences how you attract wealth into your life.
Sadly, studies like this in support of epigenetics aren’t discussed in the book. There is still a lot of good information, but very little of it is related to how actual genes affect our financial condition.
Wealth Activator Code Review: What I Find Peculiar
In the sales video, Alex says that he used to work as a janitor at a non-named university. There, he met a professor one night who was doing research into wealth genes. Alex says that professor helped Alex influence his wealth genes in a certain way so that he eventually improved his financial condition.
However, this professor, and Alex’s time working at the university, is never mentioned in the book. It seems strange that the book doesn’t talk about the very important and influential figure. Without the professor’s help, you can say that Alex might have never changed his condition.
That is the first peculiar point about this book that I find. If the professor was truly influential, I would expect Alex would write much about him and he would appear many times throughout the book, but he doesn’t. On top of that, Alex doesn’t write at all about his own transformation using what he learned from the professor.
The second peculiar point is that the book doesn’t mention genes, except for the first chapter. The book claims to explore the field of epigenetics and how we can turn on and turn off our wealth genes, but it doesn’t talk much about genetic science. In fact, there is almost none about that topic.
The first chapter does give an introduction about epigenetics and how scientists are discovering that our environment can affect our gene expression, but the chapters after that don’t continue about it. I find it strange that the words “genes” are rarely used outside the first chapter, and the words “DNA” are mostly embellished on chapter headings or sub-headings, but very little in the actual content.
The third peculiar point is that the sales video mentions that meditation, visualization, affirmations, and other techniques are nearly pointless unless we understand the effect of epigenetics. However, inside the book, the content itself recommends to do these exercises as part of influencing our wealth genes.
Which one is it? Must we understand epigenetics first and only then can we do proper meditation? Or do we do meditation and other techniques to apply the effects of epigenetics? It seems rather weird to say that these techniques don’t work well, and then recommend to do it inside the book.
Should You Buy It?
In short, the content of Wealth Activator Code says that by doing the exercises in the book, such as affirmations, visualization, meditation, listening to binaural beats, applying neuro-linguistic programming, and finding your strengths using SWOT analysis can affect the genes through nurture.
It means that the book contains a collection of good advice, good practices, and information on how you can improve your wealth, but most of it isn’t directly related to genes. If you want information on how to affect your genes to become wealthier, then perhaps reading “The Wisdom Codes” by Gregg Braden is a better, and cheaper, option (this author is citated in the Wealth Activator Code book).
It seems that Alex Maxwell wants to offer a “shortcut” to wealth, the same shortcut that he learned from the university professor, but instead of that shortcut, he is offering a book that contains a laundry list of things to do, most of which you probably already know but don’t apply yet, to achieve that wealth.
If you follow the book, there is a ton of homework to do. SWOT analysis, by itself, is already a big undertaking and would require some deep inner exploration to do, let alone the other exercises Alex recommends as part of “turning on your wealth genes.” Doing these exercise, most of the time, will not “attract gobs of cash in 24 hours”, as the sales video claims.
In short, if you have never read a self improvement book or enrolled in any self improvement classes, then I suppose the Wealth Activator Code can be a good start to your journey as it introduces you to the many methods of personal growth that have become popular over time.
But if you are looking for a cutting-edge technique, based on the science of epigenetics, then maybe this book isn’t the best choice. You could skip straight to doing meditation, as studies have shown that it can affect the health of your telomeres (chromosomes), making you feel more energetic and less stressed, able to take the action necessary to attract wealth.